Ogheneruona Tejiri
Asaba, Nigeria : Delta Online Publishers Forum (DOPF) has called on online publishers to look beyond traffic generation and adopt innovative business strategies that strengthens financial sustainability, credibility and professional standards of digital media organisations.
This call was made by Mr. Emmanuel Enebeli, Chairman Delta Online Publishers Forum (DOPF) at DOPF’s 2026 Annual Conference Business Training Workshop in Asaba on Wednesday, October 21, 2026, with the theme, “Beyond Traffic: Building Sustainable and Profitable Digital Media Businesses.”
Mr. Enebeli said that online publishers must build digital media businesses that are not only influential but also financially sustainable and profitable, nothing that while traffic generation is important, it is insufficient to guarantee survival.
He urged the publishers to explore new revenue opportunities, embrace innovation, strengthen their brands and develop professional skills without compromising journalistic ethics and integrity.
Mr. Enebeli encouraged participants to take full advantage of the workshop and learn from facilitators, Prof. Presley Obukoadata and Prof. Majority Oji, he expressed optimism that the training would contribute to the growth of digital media and professional journalism in Delta State.
In his goodwill message, Mr. Charles Aniagwu, Commissioner for Works(Rural Roads) and Public Information who was represented by Stella Macaulay, Functioning Permanent Secretary, Ministry of Information commended DOPF for promoting professional journalism, responsible digital publishing, public accountability and constructive engagement on issues affecting society.
Mr. Aniagwu described the conference theme as timely, noting that the evolving digital media landscape requires publishers to move beyond page views and audience numbers towards building credible and financially viable organisations.
The Commissioner emphasised that media success should also be measured by the quality of journalism, public trust, adherence to ethical standards and the ability to create sustainable economic value.
Mr. Aniagwu further highlighted the media’s role in strengthening democratic governance, transparency and public participation, he noted that accurate reporting and objective analysis help citizens understand government policies to make informed decisions.
He reaffirmed the Delta State Government’s recognition of the media as a vital partner in communicating policies and development initiatives under Governor Sheriff Oborevwori’s M-O-R-E Agenda.
Mr. Aniagwu also called on online publishers to combat misinformation, disinformation and sensationalism by prioritising accuracy, fairness, accountability and editorial Independence .
To strengthen financial resilience, the Commissioner encouraged publishers to explore strategic partnerships, digital subscriptions, responsible advertising, multimedia storytelling and audience development.
Mr. Aniagwu expressed confidence that the conference would generate practical recommendations to improve online publishing, strengthen professional standards and promote a healthier information environment.
In his vote of thanks, Mr. Shedrack Onitsha, Secretary, DOPF appreciated the special guest of honour, facilitators, invited guests and participants for their support and attendance.
Mr. Onitsha also acknowledged the state’s period of mourning following the death of former Delta State Governor Dr. Emmanuel Eweta Uduaghan, describing the late leader as a figure whose contributions to the state would be remembered.
The workshop underscored the need for digital publishers to balance audience growth with credible journalism, innovative revenue generation and sustainable business practices.
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